Limited Brands

We have a long history with Limited Brands—one of the world's premiere specialty retailers with brands that have included Victoria's Secret, Bath & Body Works, White Barn Candle Co, The Limited, and Express. Most recently, we conducted an exploratory branding study for VSX (an athletic offshoot of Victoria's Secret) to help them fine-tune their new retail concept. One of our favorite projects was for Express, who had asked us (along with other top design firms from across the nation) to create hangtag designs for their "Dangerously Bold" campaign. We submitted two designs that were produced and rolled out in the stores as both hangtags and environmental graphics.