Salon Lofts

Salon Lofts is a salon concept that allows individual beauty professionals to rent a loft space and realize the dream of owning their own micro-salon. When they decided to roll out the concept nationally, we were brought in to refresh their brand identity. This comprehensive project included strategy, logo development, a style guide, advertising, interior inspiration, outdoor media, site design, and more. The result is a brand that looks unlike any other salon and manages to work for Salon Lofts, SL Corporate and the individual tenants. We also helped launch a companion web site called MatchStylist.com that's intended to help consumers find their perfect Salon Loft beauty professional.